The Effect of Destination Brand Experience on Tourist Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Case Study: Isfahan)

Tourists' experience of a tourism destination brand is the basis of many of their behavioral consequences. Therefore, in the present study, the effect of tourism destination brand experience on tourist citizenship behaviors with Emphasis on the role of three variables: passion, commitment, and...

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書目詳細資料
發表在:Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
Main Authors: Saied Saieda Ardakani, Amirreza konjkav monfared, Farzaneh Zarabkhaneh
格式: Article
語言:波斯语
出版: Allameh Tabataba'i University Press 2021-06-01
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在線閱讀:https://tms.atu.ac.ir/article_12789_af8ce9ed4675572026182796d537b72b.pdf