Pengaruh citra merek, iklan, kualitas yang dirasa terhadap keputusan pembelian sim card Telkomsel di Surabaya
The purpose of this study to determine whether the image of the brand, advertising, and perceived quality has a significant influence either simultaneously or partially on purchasing decisions Telkomsel SIM card in Surabaya. This study uses the entire population of Surabaya people who use Telkomsel...
| Published in: | Journal of Business & Banking |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Research Center and Community Services
2019-10-01
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| Subjects: | |
| Online Access: | https://journal.perbanas.ac.id/index.php/jbb/article/view/906 |