Characteristics and Influence of Marketing Information in the Poverty Relief e-Commerce Platform

[Purpose/Significance] E-commerce platforms take critical part in the promotion of the sale of agricultural products in poor areas and achieve poverty alleviation goals. It is essential to identify the characteristics and influences of the marketing information in the platforms and will provide a re...

Full description

Bibliographic Details

Published in:	Nongye tushu qingbao xuebao
Main Author:	FAN Zhenjia, WANG Xuan, LIAO Zixuan
Format:	Article
Language:	Chinese
Published:	Editorial Department of Journal of Library and Information Science in Agriculture 2020-03-01
Subjects:	targeted poverty alleviation|e-commerce platform|marketing approaches|social influence
Online Access:	http://nytsqb.aiijournal.com/fileup/1002-1248/PDF/1002-1248-2020-3-10.pdf