PENGARUH PERSEPSI HARGA, PENGETAHUAN PRODUK, DAN CITRA PERUSAHAAN TERHADAP NIAT BELI LAYANAN MULTI SERVIS MEREK INDIHOME

PT Telkom is the largest telecommunication company in Indonesia that innovates by releasing new products with multi-services. It is provides voice (phone), data (internet) and picture (IP-TV) services in a single network access known as Triple Play service. Triple Play Service is given IndiHome bran...

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Bibliographic Details
Published in:E-Jurnal Manajemen
Main Authors: I Kadek Suarjana, Ni Wayan Sri Suprapti
Format: Article
Language:English
Published: Universitas Udayana 2018-04-01
Online Access:https://ojs.unud.ac.id/index.php/manajemen/article/view/35739