Impact of project information disclosure on backers' investment intensity in reward-based crowdfunding: Evidence from agri-food crowdfunding in China

How to encourage backers to increase investment and obtain more funds is an important issue for both initiators and platforms in reward-based crowdfunding. Based on the trust theory and the elaboration likelihood model (ELM), this study explores the impact of project information disclosure on the in...

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Bibliographic Details

Published in:	Agricultural Economics (AGRICECON)
Main Author:	Junjuan Du
Format:	Article
Language:	English
Published:	Czech Academy of Agricultural Sciences 2023-11-01
Subjects:	agriculture crowdfunding disclosed project information investment intensity of backer trust theory elaboration likelihood model
Online Access:	https://agricecon.agriculturejournals.cz/artkey/age-202311-0001_impact-of-project-information-disclosure-on-backers-8216-investment-intensity-in-reward-based-crowdfunding-e.php