The Fetishized Identity Economy: Persona Capital, Staged Class, Platform Capitalism on Short-Video Platforms

The rise of short-video platforms has transformed identity into a hyper-commodified asset, merging performative self-presentation with algorithmic governance. This article introduces the fetishized identity economy (FIE), a theoretical framework that reinterprets Marxian commodity fetishism, Bourdie...

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Bibliographic Details
Published in:	Social Media + Society
Main Author:	Chunfeng Lin
Format:	Article
Language:	English
Published:	SAGE Publishing 2025-07-01
Online Access:	https://doi.org/10.1177/20563051251353752

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