Harmony of Local Wisdom: Building the Image of Madrasah to Increase Competitiveness

This research aims to analyze the branding image of madrasah based on local wisdom to provide a unique and attractive identity for the community in order to increase the competitiveness of madrasah. The research method used is a qualitative case study type approach. Data collection techniques are ca...

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Bibliographic Details

Published in:	Al-Tanzim: Jurnal Manajemen Pendidikan Islam
Main Authors:	Efrita Norman, Abd Muiz Firmansyah, Abd Wahib
Format:	Article
Language:	English
Published:	Nurul Jadid University, Islamic Faculty 2023-12-01
Subjects:	branding image, local wisdom, madrasah competitiveness
Online Access:	https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/6533