Metaverse Characteristics: The Role of Consumer Experience Shaping Consumer Behavior in the Metaverse

Understanding consumer behavior in digital environments is increasingly becoming crucial. This study investigates the influence of key metaverse characteristics—sociability, immersiveness, and environmental fidelity—on continuance intention to use the metaverse by examining the mediating role of con...

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Bibliographic Details

Published in:	Journal of Theoretical and Applied Electronic Commerce Research
Main Authors:	Meng Tao, Jashim Khan, Ansar Abbass, Khalid Mehmood
Format:	Article
Language:	English
Published:	MDPI AG 2025-07-01
Subjects:	sociability immersiveness environmental fidelity consumer experience consumer behavior metaverse
Online Access:	https://www.mdpi.com/0718-1876/20/3/166