The Role of Digital Marketing in Enhancing the Growth of Small and Medium Enterprises in Port Harcourt Metropolis, Rivers State, Nigeria

Digital marketing has emerged as a transformative force for small and medium enterprises (SMEs), especially in developing economies where traditional marketing channels are limited or ineffective. This study examines the relationship between digital marketing and SMEs’ growth in Port Harcourt Metro...

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Bibliographic Details

Published in:	ABUAD Journal of the Humanities-AGIDIGBO
Main Authors:	Ebiye GEORGE, Tamaranebi OGE, Oke Christopher JOHN
Format:	Article
Language:	English
Published:	Department of General Studies, Afe Babalola University, Ado-Ekiti 2025-06-01
Subjects:	Digital Marketing SME Growth Port Harcourt Regression Analysis Digital Infrastructure Nigeria
Online Access:	https://journals.abuad.edu.ng/index.php/agidigbo/article/view/1658