Information Collection and Personalized Service Strategy of Monopoly under Consumer Misrepresentation

To decrease privacy risks, consumers may choose to misrepresent themselves when they are asked to offer personal information. Using a game theoretic model, this study examines the impact of consumer misrepresentation on both a monopolistic firm and consumers. The results show that consumer misrepres...

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Bibliographic Details

Published in:	Journal of Theoretical and Applied Electronic Commerce Research
Main Authors:	Mingyue Zhong, Yan Cheng, Shu-e Mei, Weijun Zhong
Format:	Article
Language:	English
Published:	MDPI AG 2024-05-01
Subjects:	misrepresentation privacy protection behavior information disclose personalized service
Online Access:	https://www.mdpi.com/0718-1876/19/2/67