Predictors of Halal Product Awareness and Its Relationship with Purchasing Intention: Evidence from Turkey

The main purpose of this study is to analyze the relationship of halal product awareness and purchasing intention by using the health consciousness, subjective norms and halal certificate information of Muslim consumers as predictors. In this study where the Theory of Planned Behavior was taken as a...

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Bibliographic Details

Published in:	Türkiye İslam İktisadı Dergisi
Main Authors:	Metin Saygılı, Nihal Sütütemiz
Format:	Article
Language:	English
Published:	İLKE İlim Kültür Eğitim Vakfı 2023-02-01
Subjects:	halal product awareness halal certificate health consciousness subjective norms purchase intention halal product
Online Access:	https://tujise.org/content/6-issues/20-10-1/6-predictors-of-halal-product-awareness-and-its-relationship-with-purchasing-intention-evidence-from-turkey/tujise-a3562.pdf