No shame to play: Ludic prosumption on Brazilian fanvideos

Purpose – Fans are proactive consumers of pop culture products, who can be seen as prosumers. Fanvideo production is one of their most widespread practices in the participatory culture scenario. Thus, the aim of the present study is to analyze how ludic prosumption is featured on plays performed in...

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Bibliographic Details

Published in:	REGE Revista de Gestão
Main Authors:	André Luiz Maranhão de Souza-Leão, Bruno Melo Moura, Walber Kaíc da Silva Nunes, Vitor de Moura Rosa Henrique, Italo Rogerio Correia de Santana
Format:	Article
Language:	Portuguese
Published:	Emerald Publishing 2020-12-01
Subjects:	play fanvideo prosumer participatory culture ludic consumption
Online Access:	https://www.emerald.com/insight/content/doi/10.1108/REGE-04-2019-0043/full/pdf?title=no-shame-to-play-ludic-prosumption-on-brazilian-fanvideos