Determination of user experience on food business websites by using Neuromarketing techniques

In this research, the relevant literature was scanned and 28 items about visual contents were removed from the literature. With these items, the needs assessment analysis was performed by applying the Delphi technique, on eight experts who constitute the subjects of the study at the same time. In th...

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書目詳細資料
發表在:Tourism & Management Studies
Main Authors: Erhan Babaç, Hilmi Rafet Yüncü
格式: Article
語言:英语
出版: University of Algarve, ESGHT/CINTURS 2022-07-01
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在線閱讀:https://www.tmstudies.net/index.php/ectms/article/view/1576