Factors influencing continuance intention of online shopping of generation Y and Z during the new normal in Vietnam

This study investigated the determinants of online shopping continuance intention of Generation Y and Z during the new normal. A conceptual framework, which was an extension of the Technology Acceptance Model, was empirically tested using partial least squares structural equation modelling, multi-gr...

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Bibliographic Details

Published in:	Cogent Business & Management
Main Authors:	Binh Nguyen Thi, Thi Lan Anh Tran, Thi Thu Hien Tran, Thanh Thao Le, Phan Nhat Hang Tran, Minh Hieu Nguyen
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2022-12-01
Subjects:	COVID-19 Generation Personalization Hanoi TAM Online shopping
Online Access:	https://www.tandfonline.com/doi/10.1080/23311975.2022.2143016