Trust Me, I’m Agreeable: The Role of Perceived Host Personality Traits in Airbnb Booking Intention

Purpose – This study examines the role of host personality traits in perceived host reputation, trustworthiness, and booking intention on Airbnb. Specifically, it explores the role of verbal (host description and personality) and visual cues (host photo, “Superhost” badge), grounded in the signaling...

Full description

Bibliographic Details

Published in:	Tržište
Main Authors:	Morana Fudurić, Elena Puljić, Sandra Horvat
Format:	Article
Language:	English
Published:	Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2025-01-01
Subjects:	Airbnb host perceived personality traits booking intention sharing economy
Online Access:	https://hrcak.srce.hr/file/481857