THE EFFECT OF CONTENT CREATOR ENDORSEMENTS ON MSME CONSUMERS' PURCHASING DECISIONS

In the digital era, marketing strategies have shifted from conventional media to more dynamic and interactive social media. One of the strategies that is growing rapidly is the use of endorsements by content creators to influence consumer purchase decisions. This study aims to find out the extent of...

詳細記述

書誌詳細

出版年:	Profit: Jurnal Kajian Ekonomi dan Perbankan Syariah
主要な著者:	Nurfaisah Nurfaisah, Abdul Nasser Hasibuan, Budi Gautama
フォーマット:	論文
言語:	インドネシア語
出版事項:	Nurul Jadid University 2025-06-01
主題:	endorsement, konten kreator, keputusan pembelian, umkm, media sosial
オンライン･アクセス:	https://ejournal.unuja.ac.id/index.php/profit/article/view/11084