THE EFFECT OF CONTENT CREATOR ENDORSEMENTS ON MSME CONSUMERS' PURCHASING DECISIONS
In the digital era, marketing strategies have shifted from conventional media to more dynamic and interactive social media. One of the strategies that is growing rapidly is the use of endorsements by content creators to influence consumer purchase decisions. This study aims to find out the extent of...
| Published in: | Profit: Jurnal Kajian Ekonomi dan Perbankan Syariah |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | Indonesian |
| Published: |
Nurul Jadid University
2025-06-01
|
| Subjects: | |
| Online Access: | https://ejournal.unuja.ac.id/index.php/profit/article/view/11084 |