Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms

AbstractIn 2022, statistical data indicated that approximately 41% of individuals aged 55 and above in India intended to increase their video streaming and TV consumption. Against this milieu, this research article explores baby boomers’ orientation toward Over-The-Top (OTT) platforms, investigating...

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Bibliographic Details
Published in:Cogent Business & Management
Main Authors: Ruby Chanda, Tajamul Islam
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Subjects:
Over The Top (OTT)
baby boomers
customer experience
technology adoption
customer expectations
qualitative
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2327131

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2327131

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