The behaviour of FinTech users in the Alipay Ant Forest platform towards environmental protection

Users engaging in digital environmental initiatives is a complex phenomenon, and this study used mixed methods research to understand it. The primary aim of this study was to qualitatively analyse Alipay Ant Forest users’ behaviour by developing a thematic analysis of digital environmental protectio...

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Bibliographic Details

Published in:	Journal of Open Innovation: Technology, Market and Complexity
Main Authors:	Mingxiao Zhao, Indra Abeysekera
Format:	Article
Language:	English
Published:	Elsevier 2024-03-01
Subjects:	Environmental protection Ant forest Theory of planned behaviour
Online Access:	http://www.sciencedirect.com/science/article/pii/S2199853123003037