On the role of recognition in consumer choice: A model comparison
One prominent model in the realm of memory-based judgments and decisions is the recognition heuristic. Under certain preconditions, it presumes that choices are based on recognition in a one-cue non-compensatory manner and that other information is ignored. This claim has been studied widely—and rec...
| Published in: | Judgment and Decision Making |
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| Main Author: | |
| Format: | Article |
| Language: | English |
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Cambridge University Press
2014-01-01
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| Online Access: | https://www.cambridge.org/core/product/identifier/S1930297500004976/type/journal_article |