Marketing Semiotics - the Universal Language of E-Consumer
This researched aimed to study the perception related to shocking stimuli present in advertising. These visual elements raise the perception of images and brand semiotics perception is facilitated by shocking images and messages. The results from the 3 stages of semi-structured interviews revealed t...
| Published in: | Ovidius University Annals: Economic Sciences Series |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2021-01-01
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| Subjects: | |
| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2021-2/Section%204/33.pdf |