Marketing Semiotics - the Universal Language of E-Consumer

This researched aimed to study the perception related to shocking stimuli present in advertising. These visual elements raise the perception of images and brand semiotics perception is facilitated by shocking images and messages. The results from the 3 stages of semi-structured interviews revealed t...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Ovidius University Annals: Economic Sciences Series
المؤلفون الرئيسيون:	Adriana Manolica, Alexandra Florescu, Beniamin-Vladut Faraonel
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	Ovidius University Press 2021-01-01
الموضوعات:	marketing semiotics shocking advertisement marketing stimuli
الوصول للمادة أونلاين:	https://stec.univ-ovidius.ro/html/anale/RO/2021-2/Section%204/33.pdf

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