THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY

This study aims to examine the influence of Customer Relationship Management (CRM) on customer loyalty. The research is conducted quantitatively, with a descriptive explanatory design and a survey research type. The study uses the entire population, consisting of 150 resellers, as respondents. Data...

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Bibliographic Details
Published in:Journal of Management Small and Medium Enterprises (SME's)
Main Authors: Aliya Naura Fakhirah, Muhamad Rizal, Mas Rasmini
Format: Article
Language:English
Published: Universitas Nusa Cendana 2025-11-01
Subjects:
Customer Relationship Management (CRM)
People
Process
Technology
Customer Loyalty
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/18000

Internet

https://ejurnal.undana.ac.id/index.php/JEM/article/view/18000

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