Accounting reflection of business transactions for the acquisition of brand assets of the enterprise
The article determines that one of the main indicators of the consumer’s attitude to the brand is loyalty. The indicators that can be used to determine the degree of consumer loyalty to the brand are considered. The general characteristics of the brand are determined, in particular: the brand exists...
| 出版年: | Економіка, управління та адміністрування |
|---|---|
| 主要な著者: | , |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Zhytomyr Polytechnic State University
2020-12-01
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| 主題: | |
| オンライン･アクセス: | http://ema.ztu.edu.ua/article/view/221910/222162 |