Experiential retail environments : modelling the influence of internal antecedents on consumers’ impulse behaviour

Experiential retail has increasingly drawn attention in recent years as an innovative format whereby retailers could regain a competitive advantage in the saturated and consumer-dominated retail environment. Experiential retail environments are interactive and often elicit spontaneous reactions whil...

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Bibliographic Details

Published in:	The Retail and Marketing Review
Main Authors:	Dr M Retief, Prof AC Erasmus, Prof DJ Petzer
Format:	Article
Language:	English
Published:	Department of Marketing Management, University of South Africa 2018-11-01
Subjects:	experiential retail internal antecedents mood emotions hedonism recreation impulse behaviour
Online Access:	https://retailandmarketingreview.co.za/wp-content/uploads/2021/07/RMR14_2_44-57.pdf