Does Information Source Matter? Corporate Reputation Management during Negative Social Responsibility Events

In the era of digital marketing, where consumers and enterprises frequently interact with each other, consumers hold different attitudes toward the different sources of information, including corporate social responsibility information. Negative corporate social responsibility can have direct impact...

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Bibliographic Details

Published in:	Journal of Theoretical and Applied Electronic Commerce Research
Main Authors:	Hongxia Peng, Qiang Zhang, Zhiqiang Zhang
Format:	Article
Language:	English
Published:	MDPI AG 2024-10-01
Subjects:	corporate social responsibility (CSR) information sources attribution of responsibility corporate reputation
Online Access:	https://www.mdpi.com/0718-1876/19/4/132