Automatización del marketing y las comunicaciones en empresas con eCommerce B2C. Estudio de caso

This article presents the main results of a research project that characterizes the use of marketing and communications automation technologies in a B2C e-commerce company, a high-growth business model in Latin America. The objectives are to determine the use of communications and online marketing a...

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Bibliographic Details

Published in:	Mundo Fesc
Main Authors:	Clara Inés Uribe Beltrán, Daniel Fernando Sabogal Neira, Handrix García Durán
Format:	Article
Language:	English
Published:	Fundación de Estudios Superiores Comfanorte 2021-12-01
Subjects:	automatización marketing transformación digital comercio electrónico tic
Online Access:	https://www.fesc.edu.co/Revistas/OJS/index.php/mundofesc/article/view/1016