AdRoll: A case study of entrepreneurial growth
This case study examines the background, start up, and growth of one of the fastest-growing companies in the United States, AdRoll. It explores the various strategic factors related to the growth of AdRoll and how these issues must be addressed in order to maintain its level of growth.This case stud...
| Published in: | New England Journal of Entrepreneurship |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2013-03-01
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| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-16-01-2013-B005/full/pdf?title=adroll-a-case-study-of-entrepreneurial-growth |