THE FEATURES OF INNOVATIVE ACTIVITY UNDER THE OPEN INNOVATION MODEL

The article discusses the distinctive characteristics of open and closed models of functioning of the innovation sphere. Justified the use of interaction marketing approach to relationship management of innovation sphere. Two sets of marketing functions - network and process for the effective functi...

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發表在:	Статистика и экономика
主要作者:	Julia P. Kulikova
格式:	Article
語言:	俄语
出版:	Plekhanov Russian University of Economics 2016-08-01
主題:	инновационная сфера модель открытых инноваций инновационные сети маркетинг взаи модействия маркетинговые функции innovation sphere open-innovation model innovation networks marketing interaction
在線閱讀:	https://statecon.rea.ru/jour/article/view/604