Ugly or Pretty: The Effects of Aesthetics and Exercise Involvement on Consumers’ Evaluations of Healthy Functional Foods

PURPOSE This study explores the impact of visual shape and exercise involvement on consumers' evaluation and happiness with healthy functional foods, specifically protein cookies. METHODS Using a one-factor design with two levels (pretty vs. ugly shape) and one measured variable (exercise invol...

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書誌詳細

出版年:	Cheyuk gwahag yeon-gu
主要な著者:	Bomin Kim, Se-Young Park, Jaehyun Jung, Zhou Gong, Young Ji Lee, Wonseok(Eric) Jang
フォーマット:	論文
言語:	韓国語
出版事項:	Korea Institute of Sport Science 2023-09-01
主題:	visual shape healthy functional food exercise involvement compensatory eating purchase intention
オンライン･アクセス:	http://kjss.sports.re.kr/upload/pdf/kjss-2023-34-3-501.pdf