A Study to Investigate the Consumer Behavior and Cultural Dimensions of Engineering Students in Pakistan

The current study compares consumer behavior and Cultural Orientations between engineering and non-engineering students in Pakistan. Engineering students by virtue of their academic background are considered to have more technical know-how, more cognitive skills and can easily learn and adopt a new...

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Bibliographic Details

Published in:	Mehran University Research Journal of Engineering and Technology
Main Authors:	FARYAL SALMAN SALMAN, USMAN ALI WARRAICH
Format:	Article
Language:	English
Published:	Mehran University of Engineering and Technology 2016-10-01
Subjects:	Engineering Students Consumer Behavior Cultural Dimensions Satisfaction, Loyalty and Switching.
Online Access:	http://publications.muet.edu.pk/research_papers/pdf/pdf1414.pdf