The Effect of Internal Marketing Effect on Quality of service with Emphasis On the Mediating Role of Organizational Citizenship Behavior and Organizational Commitment

The present article aims to investigate the effect of internal marketing on the Quality of Services, with a view to the intermediary roles of organizational citizenship behaviors and organizational commitment. The statistical population consisted of managers and assistants of Sepah bank in the City...

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Bibliographic Details

Published in:	مطالعات مدیریت بهبود و تحول
Main Authors:	Ali Safari, Faezeh Radi
Format:	Article
Language:	Persian
Published:	Allameh Tabataba'i University Press 2014-12-01
Subjects:	internal marketing organizational commitment organizational citizenship behavior quality of service sepah bank
Online Access:	https://jmsd.atu.ac.ir/article_860_4e9a6539eb4aa68dfcaad2b221fe4a94.pdf