Assessing the impacts of peer-to-peer recommender system on online shopping: PLS-SEM approach
Peer-to-peer recommender systems play a critical role in online shopping in Vietnam. This paper aims to identify the relationship between Recommendation Quality and Purchase Intention and the moderating effects of Attitude and Trust on this relationship. Partial Least Squares Structural Equation Mod...
| 出版年: | Innovative Marketing |
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| 主要な著者: | , |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
LLC "CPC "Business Perspectives"
2024-10-01
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| 主題: | |
| オンライン･アクセス: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20834/IM_2024_04_Nguyen.pdf |