ASPECTS REGARDING NEUROMARKETING SPECIFIC RESEARCH METHODS
Information is one of the most important resources that a company must posses. Some informations are hidden deep in the black box - the mind of the consumer. Neuromarketing helps us find what is inside of the black box without troubling the consumer with questions that he doesn’t want to answer or t...
| Published in: | Challenges of the Knowledge Society |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Nicolae Titulescu University Publishing House
2012-05-01
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| Subjects: | |
| Online Access: | http://cks.univnt.ro/uploads/cks_2012_articles/index.php?dir=02_economics%2F&download=cks_2012_economics_art_029.pdf |