ASPECTS REGARDING NEUROMARKETING SPECIFIC RESEARCH METHODS

Information is one of the most important resources that a company must posses. Some informations are hidden deep in the black box - the mind of the consumer. Neuromarketing helps us find what is inside of the black box without troubling the consumer with questions that he doesn’t want to answer or t...

書誌詳細
出版年:	Challenges of the Knowledge Society
第一著者:	MIRELA-CRISTINA VOICU
フォーマット:	論文
言語:	英語
出版事項:	Nicolae Titulescu University Publishing House 2012-05-01
主題:	marketing reseach neuromarketing consumer behavior observation neurosience
オンライン･アクセス:	http://cks.univnt.ro/uploads/cks_2012_articles/index.php?dir=02_economics%2F&download=cks_2012_economics_art_029.pdf

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