The Influence of Environmental Concern, Convenience, and Trust on Purchase Decision: Mediating Role of Purchase Intention

Environmental concerns and convenience in buying decisions are all significant aspects of influencing consumer purchasing decisions in the modern period. Hence, they must be addressed in fundamental marketing techniques. This Study sought to explain the direct influence of environmental concerns, co...

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Bibliographic Details
Published in:Management Analysis Journal
Main Authors: Alexander Zebua, Rosdiana Sijabat
Format: Article
Language:English
Published: Universitas Negeri Semarang 2025-03-01
Subjects:
environmental concern
convenience
trust
purchase intention
purchase decision
Online Access:https://journal.unnes.ac.id/journals/maj/article/view/15610

Internet

https://journal.unnes.ac.id/journals/maj/article/view/15610

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