Why people keep watching: neurophysiologic immersion during video consumption increases viewing time and influences behavior

Streaming services provide people with a seemingly infinite set of entertainment choices. This large set of options makes the decision to view alternative content or stop consuming content altogether compelling. Yet, nearly all experimental studies of the attributes of video content and their abilit...

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Bibliographic Details

Published in:	Frontiers in Behavioral Neuroscience
Main Authors:	Li-Hsin Lin, Rainita Narender, Paul J. Zak
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2022-12-01
Subjects:	persuasion immersion free choice charity prediction
Online Access:	https://www.frontiersin.org/articles/10.3389/fnbeh.2022.1053053/full