Identifying ambassador species for conservation marketing

Conservation relies heavily on external funding, much of it from a supportive public. Therefore it is important to know which species are most likely to catalyse such funding. Whilst previous work has looked at the physical attributes that contribute to a species' appeal, no previous studies ha...

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Bibliographic Details

Published in:	Global Ecology and Conservation
Main Authors:	E.A. Macdonald, A. Hinks, D.J. Weiss, A. Dickman, D. Burnham, C.J. Sandom, Y. Malhi, D.W. Macdonald
Format:	Article
Language:	English
Published:	Elsevier 2017-10-01
Subjects:	Ambassador Flexibility Appeal Priority-setting Charisma
Online Access:	http://www.sciencedirect.com/science/article/pii/S2351989417302470