Perception of social media users regarding cryptocurrency investment adoption: a case of social media platform – Reddit

With retail investors playing a significant role in driving market adoption, cryptocurrency investment has gained widespread popularity recently. However, the perceived value of cryptocurrency investments and the perceived risk associated with investments have not been thoroughly examined. To addres...

Full description

Bibliographic Details

Published in:	Cogent Business & Management
Main Authors:	Athit Rodpangtiam, Smith Boonchutima, Ibtesam Mazahir
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2024-12-01
Subjects:	Cryptocurrency perceived value perceived risk social networking platform social media Reddit
Online Access:	https://www.tandfonline.com/doi/10.1080/23311975.2024.2402513