Marketing methods for solving management problems of higher educational institutions

Educational management is a complex, hierarchically organized structured subsystem of the general education system, able to provide its performance and development while maintaining the basic quality parameters using social technologies of developmental functioning on the basis of educational motiva...

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Bibliographic Details

Published in:	Наукові Записки Наукма: Соціологія
Main Author:	Yana Dubinina
Format:	Article
Language:	English
Published:	National University of Kyiv-Mohyla Academy 2018-12-01
Subjects:	social marketing technology higher education marketing marketing management of higher educational institutions social marketing studies complex of educational services marketing
Online Access:	http://nrps.ukma.edu.ua/article/view/152264