Consumer Perceptions of Private Label Brands in Pakistan

As the world market share of private label brands (PLBs) increases, so does the importance of and need for research in this field. Given the growing presence of PLBs in Pakistan, this study aims to examine the effects of service quality on PLB image, which we hypothesize affects purchase intention...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:The Lahore Journal of Business
المؤلفون الرئيسيون: Sana Azar, Samra Chaudary, Ansa Mehmood
التنسيق: مقال
اللغة:الإنجليزية
منشور في: Lahore School of Economics 2017-05-01
الموضوعات:
private label brand image
service quality
purchase intention
brand loyalty
perceived risk
الوصول للمادة أونلاين:https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/53

الانترنت

https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/53

مواد مشابهة