CONSUMER SHOPPING BEHAVIOR IN INDONESIA AND THAILAND: HEDONIC AND UTILITARIAN SHOPPING VALUES

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Introduction: Shopping value, which influences shopping experiences, has garnered attention and constitutes a well-studied topic in marketing. This study aimed to measure and describe differences in consumer shopping behavior between Thailand and Indonesia regarding hedonic and utilitarian values....

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Bibliographic Details
Published in:Jurnal Ekonomi dan Bisnis Airlangga
Main Authors: Hendri Pujianto, Fithri Setya Marwati
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis, Universitas Airlangga 2024-05-01
Subjects:
Consumer Behavior
Hedonic Shopping Value
Utilitarian Shopping Value
Indonesia
Thailand
Online Access:https://e-journal.unair.ac.id/JEBA/article/view/56299

Internet

https://e-journal.unair.ac.id/JEBA/article/view/56299

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