Analytical study of the big five traits theory for apparel consumers segmentation

The research is summarized in studying the theory of the big five personality traits and it’s position between other psychological theories, dividing apparel consumers into segments with common needs and interests and one response in most cases to marketing activities, where the apparel consumers ps...

Full description

Bibliographic Details

Published in:	Journal of Architecture, Art & Humanistic Science
Main Authors:	Noha Ismail, Abd Elrehim Ramadan, Khaled Elsheikh, Ashraf Kahla
Format:	Article
Language:	Arabic
Published:	Arab Association for Islamic Civilization and Art 2023-07-01
Subjects:	the big five theory apparel consumers segmentation theories apparel consumers marketing strategies
Online Access:	https://mjaf.journals.ekb.eg/article_190434_a088235c431159efe704869467856607.pdf