An exploration of mediating mechanisms influencing willingness to pay for corporate social responsibility

Abstract Corporate social responsibility is known a significant factor in shaping consumer behavior, particularly in socially conscious and developing economies. However, limited research has observed the psychological mechanisms through which CSR affects consumers’ willingness to pay. The objective...

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Bibliographic Details

Published in:	Scientific Reports
Main Authors:	Sohail Ahmad, Qingyu Zhang, Zaheer Ahmad, Aman Ullah
Format:	Article
Language:	English
Published:	Nature Portfolio 2025-10-01
Subjects:	CSR Willingness to pay Emotional attachment Consumer happiness Consumer retention Service quality
Online Access:	https://doi.org/10.1038/s41598-025-16901-w