The Relationship of Brand Marketing Communication and Brand Authenticity

عرض إصدارات أخرى (1)

This study aims to determine the relationship between brand marketing communication towards brand authenticity among the users of a local brand company. Brand marketing communication is related to enhancing the brand itself by shaping the brand authenticity perceptions directly and clarifying its po...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Journal of International Business, Economics and Entrepreneurship
المؤلفون الرئيسيون: Wan Soraya Abdul Ghani, Nurul Atiqah Amalina Azman, Norhidayah Mohd Rashid, Abdul Hamid Abdul Halim
التنسيق: مقال
اللغة:الإنجليزية
منشور في: UiTM Press 2020-06-01
الموضوعات:
advertising
social media
sponsorship
corporate social responsibility
brand authenticity

مواد مشابهة