Investigating important factors influencing customer relationship management: A case study from banking industry
This paper performs an investigation on measuring the effect of different factors on customer relationship management (CRM) for different branches of an Iranian banks located in various regions of city of Tehran, Iran. The proposed study selects a sample of 275 managers and using structural equation...
| Published in: | Management Science Letters |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2013-12-01
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| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol3/msl_2013_342.pdf |