Analyses of efficiency of marketing strategies of advance of bank products Анализ эффективности маркетинговых стратегий продвижения банковских продуктов

The analysis of charges of banks is conducted on marketing. The indexes of efficiency of marketing’s measures are expected. Key requirements are certain to forming of marketing strategy of advancement of bank products.<br>Проведен анализ расходов банков на маркетинг. Рассчитаны показатели эффе...

Full description

Bibliographic Details

Published in:	Problemi Ekonomiki
Main Authors:	Lepeiko Tatyana I., Kotelevska Yuliya V.
Format:	Article
Language:	English
Published:	PH "INZHEK" 2012-01-01
Subjects:	marketing strategies bank products charges on marketing efficiency of marketing’s measures маркетинговые стратегии банковские продукты расходы на маркетинг эффективности маркетинговых мероприятий
Online Access:	http://www.problecon.com/pdf/2012/1_0/96_100.pdf