Insights on NGO brand equity: a donor-based brand equity model

Purpose – The growth in the number of nongovernmental organizations (NGOs) worldwide has led to increased competition for donations. A stronger NGO brand equity will make donors more attracted to an organization, compelling them to increase both their donations and their commitment. The goal of this...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:European Journal of Management and Business Economics
المؤلفون الرئيسيون: Maria Jesus Rios Romero, Carmen Abril, Elena Urquia-Grande
التنسيق: مقال
اللغة:الإنجليزية
منشور في: Emerald Publishing 2023-12-01
الموضوعات:
Brand equity
Donors
Nonprofit
NGO
NPO
Charities
الوصول للمادة أونلاين:https://www.emerald.com/insight/content/doi/10.1108/EJMBE-08-2022-0261/full/pdf

الانترنت

https://www.emerald.com/insight/content/doi/10.1108/EJMBE-08-2022-0261/full/pdf

مواد مشابهة