Reinventing Indonesia’s City Branding Strategy Through Conceptual Frameworks

City branding has gained increasing importance in recent years due to its perceived economic and political implications, necessitating the involvement of city governments and stakeholders in developing a successful cross-sectoral branding strategy. In this study, the researcher conducted a literatu...

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Bibliographic Details

Published in:	Jurnal Bina Praja
Main Authors:	Rinto Ariwibowo, Galih Prasetyo
Format:	Article
Language:	English
Published:	Bina Praja Press 2023-04-01
Subjects:	city branding regional branding branding places city brand strategy city branding measurement city branding implementation
Online Access:	http://jurnal.kemendagri.go.id/index.php/jbp/article/view/1598