Factors of collective reputation of the Italian PDO wines: An analysis on central Italy

As many research studies confirm, the importance of collective reputation is increasing, especially in the agro-food chain. Currently, the reputation of firms and brands is the main key driver for companies׳ competitiveness and success in modern markets. This paper empirically investigates the deter...

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Bibliographic Details

Published in:	Wine Economics and Policy
Main Authors:	Andrea Marchini, Chiara Riganelli, Francesco Diotallevi, Chiara Paffarini
Format:	Article
Language:	English
Published:	Firenze University Press 2014-12-01
Subjects:	Collective reputation DOC wines Ordered logit Italian wines
Online Access:	http://www.sciencedirect.com/science/article/pii/S2212977414000301