Are additives unnatural? Generality and mechanisms of additivity dominance

Naturalness is important and valued by most lay Western individuals. Yet, little is known about the lay meaning of “natural”. We examine the phenomenon of additivity dominance: adding something to a natural product (additive) reduces naturalness more than removing an equivalent entity (“subtractive...

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Bibliographic Details
Published in:Judgment and Decision Making
Main Authors: Sydney E. Scott, Paul Rozin
Format: Article
Language:English
Published: Cambridge University Press 2017-11-01
Subjects:
Online Access:http://journal.sjdm.org/17/17608b/jdm17608b.pdf